A photo contest benefitting craft beer and the environment

By Monica Parpal Stockbridge

Summer is almost here, and it looks a little different than what many of us expected. We’re still social distancing, wearing masks when we’re out and about, and washing hands frequently to prevent the spread of COVID-19 — a threat which is far from over.

Governor Jared Polis recently adjusted the statewide “Safer at Home” directive to “Safer at Home and in the Vast, Great Outdoors.” So, while we’re still limiting interactions and keeping a safe distance, we can start to celebrate our public lands once again with hiking, camping and other outdoor recreation.

Woman drinking a can of Pinstripe Red Ale

Many of us will be celebrating the summer with beverage in hand. Canned beverages in particular are perfect for the outdoors since they’re so lightweight and easily recyclable. Plus, many breweries, wineries, liquor stores and distributors are selling their goods to-go right about now, ideal for packing along on adventures — even if that’s just the few steps it takes to get to your backyard patio.

Now, you can celebrate the great outdoors and relish a can of something delicious — and maybe even benefit a good cause at the same time. Ska Brewing’s cousin company, Ska Fabricating, is putting on a photo contest, asking participants to document their experience with their favorite canned beverages.

The Hazy IPA India Pale Ale cans on a packaging line

“This contest is always a bright spot in our year,” says Jim Mackay, CEO of Ska Fabricating, “and at a time when a lot of folks are feeling robbed of their summers, we’re glad to provide a little bit of entertainment.”

Celebrating the thriving craft beverage community and the rise of canned beverage artistry around the world, Ska Fab’s contest will reward winners with donations in their name at Plastic Oceans, a nonprofit organization raising awareness about plastic pollution.

“We’ve taken a strong stance as a company against the use of plastic,” Mackay says. The company had been planning an event for the Craft Brewers Conference (CBC), which has since been canceled in the wake of COVID-19. “As that opportunity to donate escaped us, we figured that making similar donations in the winners’ names was the least we could do to contribute to a cause that we care about.”

Show Us Your #sexycans pop art style ad

Ska Fabricating was born in Durango, Colorado where Ska Brewing’s original head brewer and co-owner, Matt Vincent, designed the first depalletizer — a better alternative to pushing cans from pallets onto the canning line with a yardstick. A few years later, the staff at Austin Beerwerks caught wind of the invention and asked for a depalletizer of their own. Today, Ska Fabricating produces packaging equipment for beverage companies across the globe, from machinery fabricated right here in Durango, Colorado.

As we get away to the great outdoors or enjoy a little more down time at home, here’s an opportunity to get creative and potentially win some prizes in the name of a charitable cause.

To enter the contest:

  1. Grab your favorite canned craft beverage: beer, coffee, cider, kombucha, wine or a canned cocktail.
  2. Take a photo of your canned beverage wherever you’re enjoying it — a socially distanced happy hour in the backyard, from inside your tent on a camping trip, or just on your own comfy couch.
  3. Post the photo to Instagram, Facebook and/or Twitter with the hashtag #SexyCans and include @SkaFabricating in your comment.

Prizes include

Ska Brewing swag (first prize gets a customized YETI cooler filled with Ska Brewing beer and Oh Hi CBD seltzers) and up to $1,000 in donations to Plastic Oceans in the winners’ names. Every entry is eligible for a free koozie and a pair of Ska Fab socks. Official rules and more info here.

As you head [safely] into summer, consider cracking a can of your favorite craft beverage, snapping a pic and sharing it online. It might just make a positive difference in the world.


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