Popular boutique residential real estate firm teams up with conscious living shop

The Conscious Merchant customer at checkout

Real estate firm West + Main Homes (WMH) has teamed with locally owned eco-conscious home goods store, The Conscious Merchant. The first of its kind retail partnership between West + Main and Conscious Merchant was conceived when COVID-related closures prevented The Conscious Merchant from opening their original space as planned.
West + Main Homes is growing its Colorado presence since opening in 2017.
“When Madeline Linder and I founded West + Main Homes, we secured storefront space with the vision of operating a retail boutique alongside our real estate company, but then we grew much more quickly than planned. We realized our sole focus had to be supporting our agents in their service to our clients,” said Stacie Staub, CEO of West + Main Homes. “During the COVID shutdown, we kept hearing about local companies who were struggling to keep their doors open so we started thinking about our spacious storefronts and how we might be able to help our fellow entrepreneurs. We also think this will bring an additional offering to our clients, that we not only care about the home you buy, but what goes in it too.”

The Conscious Merchant products
After pivoting her business plans, The Conscious Merchant Founder and Owner Kara Armstrong explored the Louisville community and toured the space, deeming it a good fit that would resonate well with the area and local community. The shop-in-shop will have a four-month trial with the hope of shifting into a permanent home in the downtown Louisville location of West + Main Homes.
“We are so delighted to be popping up in our new brick and mortar on Main Street starting July 10th,” said Armstrong. “With a fully stocked refill bar and all our amazing products, we can’t wait to bring joy and clean living into more homes and hearts. Through this relationship, consumers and real estate agents alike will discover how using sustainable and eco-conscious products can truly elevate your everyday lifestyle.”
The Conscious Merchant will provide a bevy of carefully curated products with safer ingredients and sustainable initiatives. The collaboration also enables West + Main agents to introduce a healthier lifestyle to their clients. Store hours are Thursday–Saturday from 10am-7pm and Sunday by appointment only. Contactless checkout via QR codes is also available.

The Conscious Merchant hand sanitizer and products

About The Conscious Merchant

The Conscious Merchant is an experiential retailer that vets a wide-range of products with safer ingredients and sustainable efforts — everything from glass food storage solutions to eco-friendly candles. The retail shop was founded on the philosophy that making cleaner choices for your home is attainable, easily integrated into your daily life and enjoyable. The store focuses on progress, not perfection and includes a refill bar where you can bring your own container, or purchase one from them — with shampoo, conditioner, lotion, body cream, laundry detergent and more. To learn more please visit www.theconsciousmerchant.com or follow along on Facebook or Instagram.

About West + Main Homes

West + Main is an independently owned and operated boutique real estate concept specializing in residential properties in the greater Denver and Oklahoma City areas, established in February 2017. A much-needed, fresh update on the traditional real estate brokerage, the team at West + Main Homes has created a culture that celebrates collaboration, thoughtful + intentional design, and excellent service.

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